Data-driven innovation, enabled by Big Data, Cloud Computing and Mobile technologies, is a powerful value generator for Europe’s economy as a whole. To capture this value, IDC and Open Evidence have designed the European Data Market Monitoring Tool on behalf of the European Commission. The monitoring tool measures a set of indicators assessing the number of data workers in Europe, the value of data-related products and services, the number of data user- and data supplier-companies (and their revenues), as well as the overall impact of the data economy on Europe’s GDP.

An excerpt of the European Data Market Monitoring Tool for each of the EU28 Member States is presented below. Click on the reference year, on the indicator of interest and select one or more EU Member States to discover the values.


Indicator (Map color shows 2016 values for the selected indicator)
Data Market Value
  • 2015
  • 2016
  • 2020 Challenge
  • 2020 Baseline
  • 2020 High Growth
Data Market Share
  • 2015
  • 2016
  • 2020 Challenge
  • 2020 Baseline
  • 2020 High Growth
Data Companies
  • 2015
  • 2016
  • 2020 Challenge
  • 2020 Baseline
  • 2020 High Growth
Data Users Companies
  • 2015
  • 2016
  • 2020 Challenge
  • 2020 Baseline
  • 2020 High Growth
Number of Data Workers
  • 2015
  • 2016
Share of Data Companies
  • 2015
  • 2016
  • 2020 Challenge
  • 2020 Baseline
  • 2020 High Growth
Share of Data Users
  • 2015
  • 2016
  • 2020 Challenge
  • 2020 Baseline
  • 2020 High Growth
Data Companies Revenues
  • 2015
  • 2016
  • 2020 Challenge
  • 2020 Baseline
  • 2020 High Growth
Impacts of the Data Economy
  • 2015
  • 2016
Value of the Data Economy
  • 2015
  • 2016

The European Data Market Monitoring Tool forecasts the indicators to the year 2020 according to three distinct scenarios: a “Baseline scenario” characterized by a stable economic picture and a moderate growth of ICT investments; a “High-Growth scenario” still characterized by a stable economy but with a stronger impact played by digital innovation and a higher growth of ICT investments; a “Challenge scenario” where both the economy and the ICT investments grow at a much slower pace than in the other two scenarios.

An excerpt of the European Data Market Monitoring Tool at 2020 according to the three scenarios is presented below




The European Data Market Monitoring Tool segments the key indicators of the data-driven economy by 12 industries: Construction, Education, Finance, Health, Information & Communication, Mining, Manufacturing, Professional services, Public Administration, Transport, Utilities, Retail and Wholesale.

An excerpt of the European Data Market Monitoring Tool by industry for the year 2015 and for the three scenarios at 2020 is presented below